Printwear April 2016

When it comes to apparel, customers have always focused on features like comfort, style, and durability. In recent years, many buyers have also started to consider the impact their clothing has on the planet. Niche manufacturers have been creating eco-friendly products for decades. But today, even the largest traditional fiber and apparel companies have started using sustainable materials to address public demand. “I think the tide is changing and more people are demanding to know where and how products are made,” says Jerry Wheeler, president of Ecocentric Brands. “From a retail perspective, it’s on everybody’s radar, from fast-fashion commodity stores to high-end department stores.” Mark Trotzuk, president of Boardroom Custom Clothing, agrees. “It’s not going away. In fact, it’s getting bigger.”

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